Types of Label Materials
Choosing the right label material is the key to durability, resistance, and an attractive look. Let’s break down the main types and their features.
Paper labels
Eco-friendly, natural look, affordable price, good printing and colour reproduction.
- Glossy paper — vivid colours, shine, but weak moisture resistance
- Matte paper — strict, premium look, no glare
- Kraft paper — natural style, eco trend
- Textured paper — «handmade» effect (wine labels)
- Used for: wine, beer, coffee, tea, cosmetics, handmade goods
- Downsides: not resistant to moisture or mechanical damage (can be laminated)
Film labels
High strength and moisture resistance, flexibility, protection against mechanical damage.
- PP (polypropylene) — versatile, moisture- and heat-resistant
- PE (polyethylene) — soft and elastic (for curved packaging)
- PET (polyester) — maximum strength and chemical resistance
- Used for: beverages, household chemicals, cosmetics, frozen food
- Downsides: more expensive than paper, need special adhesives
Heat-shrink (sleeve) labels
Cover the entire packaging surface (360° design), protect against damage, suit complex shapes.
- Used for: beverages, yogurt, household chemicals, energy drinks
- Downsides: require special shrink equipment, not suitable for all packaging types
Foil and metallised labels
Striking metallic shine, emphasise product premium quality, resistant to moisture and UV.
- Used for: cosmetics, premium alcohol, perfumery, electronics
- Downsides: higher cost, limited printing options
Special label types
- Thermochromic — change colour when heated/cooled
- Removable — peel off easily without adhesive residue
- Hidden (security) — with protective layers to verify authenticity
How labels are made: 6 stages
01
Material selection
02
Printing
03
Lamination
04
Die-cutting
05
Adhesive application
06