Key selection criteria

  • Material — for products stored in a fridge, choose moisture-resistant materials. For premium products, glossy or matte films work well.
  • Adhesive — make sure the adhesive suits your packaging type. Glass bottles need a stronger adhesive than plastic.
  • Design — the label should stand out on the shelf: bright colours, clear fonts, emphasis on the product’s key benefits.
  • Size — the label should exactly match the packaging size, with no empty gaps.
  • Testing — test a sample under real conditions before ordering a large batch.

Material type

  • PVC — maximum shrink, suits complex shapes
  • PET — strength and eco-friendliness
  • OPS — high shrink and damage resistance

Film thickness

  • 40 microns — for thin, lightweight packaging
  • 50 microns — standard option
  • 60+ microns — for large bottles and non-standard shapes

Additional effects

  • Embossing (foil) — for premium products
  • UV varnish — scratch protection
  • Perforated zones — for easy opening